Best and Worst Cities for Valentine’s Day

Best and Worst Cities for Valentine’s Day

Best and Worst Cities for Valentine’s Day Badge

Everyone wants the kind of things that money just can’t buy — except on Valentine’s Day, otherwise known as “The Day Love Costs Money.” This year, Americans plan to spend $18.9 billion on Valentine’s Day-related expenses to show just how fat their hearts — and their wallets — are. That figure sets a new record for the National Retail Federation survey, suggesting that Americans’ love for spending continues to grow.

In 2015, the average lovebird will dish out $142.31 on gifts and merchandise, up from $133.91 in the previous year. Most celebrants will splurge on traditional Valentine’s Day consumables such as candy, flowers and a romantic evening on the town. Other popular V-Day staples include jewelry, apparel and gift cards.

But mind your spending habits, warns the National Foundation for Credit Counseling, especially around your date. “Disputes about money management can begin as early as the first date.” Left ignored, differences in money management styles between partners can strike a nasty blow at the relationship or, worse, lead to its demise. The NFCC’s suggestion? Talk about money — early and constructively.

To give established and prospective couples a sense of how good a Day of Hearts deal they’re getting compared with the rest of the country, WalletHub examined 100 of the most populated U.S. cities across 15 key metrics. The data set includes such measures as restaurant meal costs, the number of attractions and the number of florists per capita. The results, as well as a detailed methodology, can be found below.

Overall Rank

City

“Valentine’s Day Budget” Rank

“Valentine’s Day Activities” Rank

“Valentine’s Day Gift Accessibility” Rank

“Weather Forecast for Valentine’s Day” Rank

1 San Francisco, CA 25 1 1 12
2 Seattle, WA 16 3 13 63
3 Orlando, FL 31 8 2 42
4 San Diego, CA 17 17 22 2
5 San Jose, CA 3 26 58 12
6 Irvine, CA 4 56 30 23
7 Portland, OR 49 2 10 66
8 Scottsdale, AZ 10 59 11 44
9 Plano, TX 2 88 40 9
10 Fremont, CA 1 32 81 15
11 Honolulu, HI 49 6 3 81
12 Denver, CO 39 7 17 48
13 Sacramento, CA 47 27 16 9
14 Colorado Springs, CO 7 55 39 27
15 Reno, NV 23 25 29 27
16 Virginia Beach, VA 9 39 36 53
17 Austin, TX 22 16 26 67
18 Oakland, CA 59 10 18 23
19 Omaha, NE 12 41 61 25
20 Washington, DC 33 18 31 46
21 Anchorage, AK 14 35 44 62
22 Minneapolis, MN 36 28 20 67
23 Atlanta, GA 68 14 11 37
24 Riverside, CA 13 63 69 5
25 Saint Paul, MN 26 50 19 67
26 Albuquerque, NM 18 73 27 33
27 Madison, WI 48 13 32 75
28 Las Vegas, NV 76 22 8 29
29 Boise, ID 55 36 33 31
30 Raleigh, NC 20 37 43 82
31 Nashville, TN 30 21 50 74
32 Tulsa, OK 37 69 42 15
33 Tampa, FL 74 24 14 40
34 Los Angeles, CA 67 23 36 1
35 Long Beach, CA 61 32 55 5
36 Charlotte, NC 27 29 46 79
37 Boston, MA 66 5 21 97
38 Norfolk, VA 41 39 49 60
39 Anaheim, CA 28 46 87 8
40 Saint Louis, MO 88 15 4 64
41 Pittsburgh, PA 83 10 5 98
42 Chandler, AZ 6 93 77 48
43 Wichita, KS 45 79 57 2
44 Kansas City, MO 63 37 55 12
45 Lincoln, NE 24 84 65 20
46 Oklahoma City, OK 35 72 74 9
47 San Antonio, TX 32 50 54 72
48 Santa Ana, CA 52 64 68 15
49 Arlington, TX 15 89 86 15
50 Bakersfield, CA 11 92 67 57
51 Richmond, VA 84 20 9 87
52 Chula Vista, CA 21 70 89 15
53 Stockton, CA 34 78 58 26
54 Chesapeake, VA 8 74 83 57
55 New Orleans, LA 92 4 35 35
56 Fort Worth, TX 19 81 90 55
57 Baton Rouge, LA 71 82 23 37
58 Memphis, TN 58 86 48 30
59 Indianapolis, IN 44 44 73 83
60 Lexington, KY 38 47 69 83
61 Houston, TX 78 60 34 35
62 Dallas, TX 70 61 38 55
63 Phoenix, AZ 53 85 69 44
64 New York, NY 89 9 25 92
65 Miami, FL 100 19 5 76
66 Columbus, OH 43 67 72 88
67 Fort Wayne, IN 42 71 58 95
68 Buffalo, NY 95 12 15 99
69 Cincinnati, OH 97 31 7 80
70 Aurora, CO 62 65 95 5
71 Gilbert, AZ 5 98 97 48
72 Corpus Christi, TX 63 57 61 73
73 Louisville, KY 59 77 45 78
74 Chicago, IL 85 30 28 93
75 Greensboro, NC 54 47 66 89
76 Lubbock, TX 57 90 64 64
77 El Paso, TX 40 82 88 67
78 Jacksonville, FL 72 52 79 46
79 Milwaukee, WI 79 43 52 77
80 Tucson, AZ 91 53 41 54
81 Henderson, NV 49 87 92 34
82 Irving, TX 29 97 93 20
83 Mesa, AZ 55 96 82 60
84 Durham, NC 81 62 47 85
85 Philadelphia, PA 93 34 52 57
86 Baltimore, MD 86 54 74 52
87 Saint Petersburg, FL 77 79 84 42
88 Glendale, AZ 75 91 63 48
89 Jersey City, NJ 65 45 91 93
90 Fresno, CA 80 95 78 20
91 Hialeah, FL 98 74 51 39
92 Newark, NJ 69 42 99 95
93 Cleveland, OH 99 49 24 99
94 Garland, TX 45 94 98 41
95 San Bernardino, CA 96 76 94 2
96 Winston-Salem, NC 87 58 76 89
97 Toledo, OH 90 66 80 91
98 North Las Vegas, NV 82 99 96 31
99 Laredo, TX 72 100 85 71
100 Detroit, MI 94 68 100 86

Best and Worst Cities for Valentines Day Artwork 2

Methodology

In order to give Valentine’s Day celebrants a sense of how good a deal they’re getting in their cities compared with the rest of the country, WalletHub examined 100 of the most populated U.S. cities across three key dimensions, namely “Valentine’s Day Budget”, “Valentine’s Day Activities”, “Valentine’s Day Gift Accessibility” and “Weather Forecast for Valentine’s Day.” We then identified 15 metrics that are relevant to those dimensions. The data set is listed below with the corresponding weight for each metric.

For our sample, we chose each city according to the size of its population. Please note that “city” refers to city proper and excludes surrounding metro areas.

Valentine’s Day Budget – Total Weight: 10

Note: All of the following cost metrics were adjusted by the median household income of the respective city.

  • Average Price per Valentine’s Day Party Ticket: Full Weight
  • Restaurant Meal Costs (Three-Course Meal for Two): Double Weight
    Note: We used this measurement as a proxy for Valentine’s Day restaurant meals costs and assumed that the price will be increased proportionally everywhere.
  • Average Price per Movie Ticket: Full Weight
  • Average Wine Price: Full Weight
  • Beauty Salon Costs: Full Weight

Valentine’s Day Activities – Total Weight: 5

  • Number of Restaurants per Capita: Double Weight
  • Number of Cafés per Capita: Full Weight
  • Number of Attractions (e.g., Museums, Cultural Performances, Zoos): Full Weight
  • Number of Nightlife Options per Capita: Full Weight

Valentine’s Day Gift Accessibility – Total Weight: 5

  • Number of Jewelry Stores per Capita: Full Weight
  • Number of Florists per Capita: Full Weight
  • Number of Chocolate Shops per Capita: Full Weight
  • Number of Specialty Stores (e.g., Greeting Card/Gift Store) per Capita: Full Weight

Weather Forecast for Valentine’s Day – Total Weight: 2.5

  • Difference Between the Average Forecasted Temperature for Valentine’s Day & the Average Normal Temperature for this Period: Full Weight
  • Forecasted Precipitations for Valentine’s Day: Full Weight