Photo credit: Video Grab | A screen grab of a new AXE Super Bowl ad that will air on Feb. 3.
Super Bowl XLVII is only days away. That means it's time to focus one the most important parts of the game: commercials. The price for a time slot during the big game keep rising every year along with our expectations of entertainment. So how much does it cost to amuse us during the breaks? $3.8 million for each 30-seconds to reach 111 million people is the price tag this year.
Is it worth it? Let's find out...
By the way....I'm updating daily as I find more, so be sure to check back!
Here's the Samsung ad:
If you are a football fan, you've seen the 'Superstitious' ads all season. Two more similar spots will debut during the game. But hold on to your chips and guacolmole, because the company will also be introducing a new product – Black Crown. Word on the street is that this drink has more alcohol than the average beer. Anheuser has bought two slots for the formal introduction.
There are also some grumblings out there about a celebrity appearance. Some say that celebrity is Jay-Z, but it was later confirmed false. Budweiser refuses to say who it is. Guess this will be a mystery until game day. But the good news is that the Clydesdale horses will be galloping across the screen once again this year!
Audi of America (VW) This will mark Audi's sixth consecutive entry as a Super Bowl advertiser. One 60-second spot, set to air in the first ad break after kickoff. Audi is giving viewers three different options for its Super Bowl ad, and they can vote on which version they'd like to see run during the game. You can vote for the what you want to win here. Watch one of the options below:
Axe Axe is a newcomer to the Super Bowl this year. And, boy are they making quite the introduction! We're used to their commercials being full of women hungering after men after one spritz of body spray. But this commercial is out of this world. No, literally. Axe is giving a chance for one person to win a trip to space, part of a broader promotion for the new Axe Apollo brand that will offer winners 23 seats on a private space craft.
Best Buy One spot in the first quarter will be reserved for Best Buy. Last year Best Buy used big-name celebrities like Ozzie Osbourne and Justin Bieber. This year the ad will star Amy Poehler.
Blackberry The new BlackBerry 10 will be debuting it's new operating system in one 30-second spot. This is the first Super Bowl ad from the company. They've kept all details under wraps.
Cars.com I'll admit, last year I was confused and pretty disturbed when a second head protruded out of some guy's neck and started singing. Yikes. But don't worry, none of that will be scaring your children from the room this year.
Cars.com released this teaser with a warning. Find out what it is:
Century 21 The real estate company is coming back again this year with a 30-second ad set to air early in the third quarter. Last year we saw Donald Trump, Deion Sanders, and Apolo Ohno reppin' for the company. But they took a whole new approach this year – no celebrities. Let's see if this works in their favor...
Chrysler Remember last year when Clint Eastwood told you about America? Well, Ad Age reports that Chrysler is probably going to make an appearance in the games, but we're not quite sure what their plans are this year. It's quite a lot of pressure to follow up a star spot. Maybe Clint will give his spot to an empty chair?
Coca-Cola Polar bears were cute last year. But they're out. Coke is moving on to bigger and better things. The Super Bowl veteran bought three 30-second spots that will air throughout the game. A popular trend nowadays, the drink company is giving consumers voting rights on the ad's outcome.
Doritos Doritos premiered my favorite commercial last year. Back for the seventh year in a row, the snack company is asking again for fans to create their own Super Bowl ad in its "Crash the Super Bowl" contest. The creator of whichever spot ranks higher on the USA Today Ad Meter will get the chance to work with director Michael Bay on the next installment of "Transformers."
The options have been whittled down to these five finalists:
E-Trade Sometime during the third quarter, E-Trade will be back again with our favorite baby. The online-trading company's famous character returns for the sixth year in a row.
Ford's Lincoln Lincoln bought its first-ever Super Bowl spot this year. It routinely avoids the Super Bowl, so its decision to jump into the game is somewhat surprising. The 60-second spot will incorporate ideas solicited by Jimmy Fallon via Twitter.
Fiat (Chrysler) Supermodel Catrinel Menghia. Bikini. Scorpion. That's all you need to know...
Gildan Activewear A commercial break during the third quarter will debut the only clothing company brave enough to jump into the competition. It's the familiar love story between a man and his favorite shirt and the lenghts he'll go to get it back.
Go Daddy New year, new ad campaign. After years of making and producing its own ads, Go Daddy has apparently matured and is turning over a new leaf. No longer will we live in the days of naked women and bikini-clad race car drivers. The online company is taking a whole new approach with a commercial named “YourBigIdea.CO”.
But don't write off Danica Patrick alltogether. She'll still make an appearance, along with supermodel Bar Refaeli.
Hyundai Watch the Super Bowl ad that has already aired:
Kia This year Kia will take us to a place far, far away. Popping up during the fourth quarter, “Space Babies” reveals a faraway planet known as “Babylandia”. Here, we follow puppies and baby pandas on their journey to Earth. It's clear the company is playing the cute card this year.
The first quarter will bring our favorite talking candy friends. Last year we met Ms. Brown. This year she's back and better than ever. Roy Benin, Chief Consumer Officer of Mars Chocolate North America, said, "The introduction of Ms. Brown will be a tough act to follow, so we're planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl."
The game will be held in the Mercedes-Benz Superdome in New Orleans. But that's not enough. Mercedes-Benz REALLY wants to get their name out there. So be prepared for an ad starring Kate Upton and Usher to come at ya in the fourth quarter. Here's a trailer of Upton doing what she does best:
The ad may not have been released yet, but here's what we do know: Dwayne “The Rock” Johnson will suggest you drink milk while lions, clowns, and dudes on stilts cause shenanigans.
Oreo Happy 100th Birthday, Oreo! The company that makes me eat an entire sleeve of cookies is celebrating the fact that, well, they make people eat an entire sleeve of cookies. And they've been doing it for a century! So why not celebrate with a $4 million commercial?
Paramount The second quarter of the game is about the time all that salsa and buffalo wings start to kick in. Yikes. But don't run out of the room yet! If you're a fan of sci-fi you'll wanna stay glued to the couch for spring's upcoming hottest movie releases. Here's a preview...
Pepsi Beyonce is working overtime for the Super Bowl. Not only will she belt out some tunes during half-time, she's also expected to star in a commercial or two. For the second ad, the company will use 400 fan pictures to tout Pepsi Next.
Skechers Last year, we all fell in love with Mr. Quiggly, the French bull dog and his adorable running shoes. Will we see him again?! Skechers president Michael Greenberg made sure it was known that "we already have Mr. Quiggly booked and back in training for his triumphant return"; it turns out that the pup has been replaced with a cheetah in the new spot. Watch the trailer below:
Taco Bell Taco Bell is joining the Super Bowl line up for the first time since 2010 with a 60-second spot. Here's a trailer of the coolest grandpa fully “living mas”:
Tide Tide bought a 30-second spot to hit the airwaves during the third quarter of the game. Watch the clip below for a quick preview of the official laundry detergent of the NFL.
Time Warner Cable Time Warner Cable is using AMC's favorite show, "The Walking Dead" cast members and zombies for an ad during the big game. There isn't much information out there, but we do have pictures! Let these hold you over until Sunday.
Toyota Post-game show sponsor Toyota will also make a mark in the first quarter with a 60-second commercial. “Big Bang Theory” fans will enjoy this one. One of its stars, Kaley Cuoco, will make an appearance, along with a photo of a costumer, chosen from pictures posted to the company's Instagram or Twitter account with hashtag #wishgranted.
Volkswagen This year, the German company has promised their ads will officially be pooch-free. But don't worry, you won't be disappointed. The first spot has already made headlines with some insisting a racist overtone. Take a look and see if you agree. The second ad brings all your favorite internet memes together in one place. Interweb nerds unite!
Wonderful Pistachios Oppan Gangam Style! Or should I say, “Get Crackin' Gangnam Style!” That's the song you'll have stuck in your head next week. Consider yourself warned.
YouTube sensation, Psy, will star in Wonderful Pistachios' first-ever Super Bowl commercial. "The Super Bowl is way too big for me," Psy told USA Today. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad." The famous song will be sung with new lyrics in the 30-second spot as Psy dances around in a green suit.