U2: Bono and the Beemer
Not sure what kind of mileage he's going to get out of it, but U2's Bono shares the cover of BMW Magazine 's Autumn/Winter 2013 issue with two Beemers and a surfer.
The "rock star and international activist" is also interviewed in what the upscale German auto company's North American president and CEO calls in his forward -- "our ongoing showcase of today's fascinating personalities."
The chat took place in the lobby of a German hotel the day after Bono and 50 newly sworn-in German "ambassadors" for the ONE campaign posed for a photo op with that country's Prime Minister, Angela Merkel. In it we learn that Bono "no longer describes himself as an activist, but as a 'factivist,'" because facts "show what works [and] are what prove that the exhausting struggle, this long human journey towards equality and justice, is gaining momentum." Bono then optimistically lays out the current facts and figures on African poverty, leading to his conclusion that, "We all want to see the day when life-threatening poverty is banished for good, right across the world."
Surprisingly, Bono, who wrote an op-ed piece for The New York Times in 2010 about bringing sexy back to the U.S. auto industry, never once mentions cars.