ROLLING STONES: Rolling With Two Networks
ESPN and NBC cashing in on The Rolling Stones' 50th anniversary.
The Rolling Stones are continuing to roll out promotional tie-ins in celebration of their 50th anniversary. ESPN will commemorate the milestone every Monday night throughout the NFL season with “Legend to Legend,” which combines Monday Night Football highlights with 16 Stones’ tracks from Exile on Main Street to A Bigger Bang. The list includes “It’s Only Rock’n Roll,” “Hot Stuff” and “One Hit (To the Body).” Four different songs will be selected per month and will be used for four weeks at a time on ESPN’s Monday Night Countdown pre-game show at 6:30 p.m. ET, on bumpers and teases within the Monday night game, during the post-game Sports Center highlights and more. It all starts this Monday.