Yes, it is true. According to recent study, alcohol consumption is rapidly rising among females. Reasoning being….advertisements are becoming more and more aggressive, showing alcohol as a ‘cool vice’….kind of like the way cigarette ads did in the 60s (remember Joe Camel?)
Do you find you (or your children) are drinking more these days? Or less?
Female drinking on the rise as alcohol companies target women
Experts suggest women catching up to male peers in alcohol consumption
Experts suggest women may be catching up to their male peers when it comes to alcohol consumption. (Eric Risberg/Associated Press)
A group of researchers gathered in Toronto on Friday to discuss what they describe as a rise in female drinking.
Several said booze was the new tobacco, saying alcohol companies have begun targeting ads towards women the way cigarette manufacturers did in the late 1960s.
They said advertisers market liquor as "diet" or "natural" in an effort to appeal to health-conscious women.Illnesses on the rise
They said the result is a rise in women suffering from liver disease and other alcohol-related illnesses, saying it mirrored the spike in ailments caused by smoking several decades ago.
Experts agreed the issue demanded change, both from advertisers and the governments that regulate alcohol sales.
"Over and over again, young people are being exposed to more alcohol advertising than adults," said David Jernigan, director of the U.S.-based Center on Alcohol Marketing and Youth. "This is an opportunity ... an area of growth for the industry."
Studies in the U.S. have shown that exposure to alcohol among youth has increased more rapidly than among those 21 and older.
Studies done by Jernigan's own organization suggest the most popular beverages are not the discount beers normally associated with an age group on a budget, but rather more heavily advertised brands such as Budweiser, Miller, and Smirnoff.
The guidelines advise female consumers to drink no more than 10 drinks a week and two drinks a day, and advise men to drink no more than 15 drinks a week and three drinks a day.
SOURCE: © The Canadian Press, 2013