The Who continue to license their music for TV shows and commercials.

“Magic Bus” featured prominently in the post-Super Bowl episode of NBC’s The Blacklist. It was played in a pivotal scene where James Spader’s character, Red, is apprehended by the FBI as a news anchor details his career and capture.

Over the past dozen years, J.C. Penney has often used Pete Townshend’s “Let My Love Open the Door” in Valentine’s Day and holiday season spots, and they’re doing it again this Valentine’s Day, but with a twist. A cover version of the song recorded by Stacey Marcus plays in the retailer’s new ads.