The Universal Tone


Carlos Santana is one of the most influential and celebrated artists of all time. For forty years and as many albums later, Santana has sold more than 100 million records and reached more than 100 million fans at concerts worldwide. A 10-time Grammy winner and Rock and Roll Hall of Famer, in the realm of guitar legends, Santana stands alone.

THE UNIVERSAL TONE is not just the history of a rock band that sold millions of albums. It is the story of an individual who is ceaselessly creative, spiritually focused and yet fearlessly part of a world that brought him fame and adulation and challenged his dedication to his music and to doing good. Santana’s memoir is filled with well-remembered historic details and visceral storytelling, beginning with his humble childhood in Mexico—one can smell the food of his early youth in Autlán, growing up the son of a violin player and the scents of playing at the local El Convoy bar in Tijuana when he was just a teenager.  He also shares recollections of his emergence in the 1960s rock underground scene as a young adult after he moved to San Francisco and goes on to tell of his explosive later career success and reaching a new generation with the epic album Supernatural. Fun and funky, THE UNIVERSAL TONE traces the arc of a singular life—yielding life lessons and inspiration to any reader—and especially the millions worldwide who count themselves as Santana devotees.

Get in to win a copy of Carlos Santana’s THE UNIVERSAL TONE, plus one winner will also walk away with a $250 Gift Certificate to for a signature Carlos Santana fedora.

The fedoras from legendary guitarist, Carlos Santana, are offered in two collections: Santana by Carlos Santana, and Carlos by Carlos Santana — and has both for the Fall/Winter Season 2014.