Heart’s Nancy Wilson is ready to start focusing on work behind the scenes of the music business. The Rock & Roll Hall of Famer has just launched her own music management company, Roadcase Management.
“I believe rock music still has such a meaningful place in the world and I’m ready to go to bat for the new generation of inspired talent,” she tells Billboard. “I want to do this because in today’s world new music needs more of a fighting chance to get through to the fans despite the compartmentalized markets.”
The company has already signed its first client, Portland singer/songwriter Madisenxoxo, who’s set to release the single “You’re So Pretty” this week. “I fell in love with Madisenxoxo’s music the first time I heard it,” Wilson says. “For me it feels like a whole new sound we’ve all been waiting to hear. It borrows from a few classic sound genres that evoke a new cultural context at a time when, I think, the culture is ready for it.”
And while Wilson does plan to sign more acts, she’s not in a rush. She shares, “Developing a roster will take time as we intend to stick to quality over quantity and seek only the right artists for the right reasons.”
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