IRON MAIDEN: Trooper Invasion
The band’s beer will expand its reach in the U.S. in 2015.
Iron Maiden‘s Trooper beer will expand its reach in the U.S. market starting in January.
The beer’s brewer is making 300,000 tall boy cans to distribute here. Singer Bruce Dickinson tells the Manchester Evening News that cans are much easier thank bottles to market outside the U.K. He explains, “Cans don’t break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches and music festivals where glass is not typically allowed. Done right, they’re great for our beer.”
Trooper beer was launched in May 2013 and has sold more five million pints worldwide.