Although more than 80-million people reportedly downloaded U2‘s latest album, Songs of Innocence, for free last month on iTunes, the band is taking no chances in making sure millions more hear it.

Bono and The Edge have been making the promotional rounds, and on Sunday they performed “Every Breaking Wave” in Milan, Italy on the Che Tempo Che Fa TV show.

Physical copies of Songs of Innocence hit stores today. It’s available as a standard CD, a deluxe CD with bonus tracks, and on vinyl.